Why, why, WHY?

Okay, this is clearly just a pet peeve of mine, and I should just accept it as a matter of course and move on, but that’s never been my best event.

So why is it worth Publishers Weekly Comics Week’s notice that Marvel’s The Road to Civil War has spent two months at the bottom of its best-seller list, but it’s not noteworthy that three volumes of popular manga series (Fruits Basket 16, Fullmetal Alchemist 12, and Naruto 13) have managed the same feat, and at higher sales ranks than Road on their May and June charts? In light of the ongoing discussion of the commercial viability of comics for girls, they might also have pointed out that for the past two months two of the top five slots on the lists have been occupied by shôjo manga. Admittedly, there’s not a whole lot left to be said about the commercial success of Fruits Basket any more than there is regarding Naruto’s, though you’d think that subsequent placements of first and third place might earn it a sentence or two of narrative.

Conscientious objectors

You would think that little could stand up in the face of the combined Direct Market power of the terms “Civil War” and “X-Men,” but a certain orphan and her passel of cursed friends and acquaintances managed it, with Fruits Basket Vol. 16 (Tokyopop) trumping some of the masses of Marvel event trades that compose most of the top 10 graphic novels for April.

Another group of orphans are hot on Tohru’s heels, however, as the seventh collection of Marvel’s Runaways comes in 9th place. In fact, two of Marvel’s digest-sized books cracked the top 100, the second being the eighth volume of the much-admired but almost-always-nearly-canceled Spider-Girl, landing in 67th place. These books are similar in size and price point to, say, Viz’s Shonen Jump Books, though they’re printed in full color. Runaways is, I believe, the last survivor of Marvel’s vaguely manga-influenced Tsunami line, and Spider-Girl pretty much lives in its own little world, continuity wise. (I wish more regular and complete bookstore figures were readily available, as I suspect both titles do pretty well there.)

I had wondered about last month’s somewhat lackluster performance of the 12th volume of Fullmetal Alchemist (Viz). It’s back this month, slightly higher in rank that it placed last month, but well below the 13th volume, which earns a more customary placement on the list (23rd in GNs overall, 4th in manga). Frequency of publication doesn’t seem to be hurting Death Note, with the 11th volume coming in 2nd in manga and 15th in graphic novels overall, compared to last month’s 2nd in manga and 7th in graphic novels overall. (Last month didn’t present quite so many Civil War trades.)

It’s another happy month for yaoi in the Direct Market, with three Juné titles making the top 100. When Dark Horse does manage to ship titles like Oh My Goddess, they do well in this market, with vol. 26 placing fifth in the manga pack and leading the rest of Dark Horse’s releases. And Del Rey has an unusually good Direct Market month, with three titles making the top one hundred. Genshiken isn’t surprising, but School Rumble? Who knew?

Oh, and kudos to not-safe-for-work Icarus for landing three titles on the top 300 comics list. How often can a manga publisher say that?

April showers

Newsarama has the Direct Market graphic novel figures for the month of April, and 32 manga titles made the top 100. That’s about 10 more than usual. More on the list later, but for now, here are the manga entries (and a couple of interesting digest-sized successes from Marvel) after the cut.

Graphic Novel Rank — Manga Rank — Title — Publisher

6 – 1 -FRUITS BASKET VOL 16 GN (Of 20) – TKP
9 – NA – RUNAWAYS VOL 7 LIVE FAST DIGEST TP – MAR
15 – 2 – DEATH NOTE VOL 11 TP – VIZ
20 – 3 – BLEACH VOL 18 TP – VIZ
23 – 4 – FULLMETAL ALCHEMIST VOL 13 TP – VIZ
32 – 5 – OH MY GODDESS VOL 26 TP – DAR
35 – 6 – PATH O/THE ASSASSIN VOL 6 TP (MR) – DAR
41 – 7 – BATTLE VIXENS VOL 11 GN (Of 11) (MR) – TKP
45 – 8 – INU YASHA VOL 29 TP – VIZ
51 – 9 – FULLMETAL ALCHEMIST VOL 12 TP – VIZ
52 – 10 – NEON GENESIS EVANGELION VOL 10 TP – VIZ
56 – 11 – ONE PIECE VOL 14 TP – VIZ
57 – 12 – CHIBI VAMPIRE VOL 4 GN (Of 9) (MR) – TKP
61 – 13 – SAIYUKI RELOAD VOL 7 GN (Of 7) (MR) – TKP
63 – 14 – GENSHIKEN VOL 8 GN (MR) – RAN
67 – NA – SPIDER-GIRL VOL 8 DUTY CALLS DIGEST TP – MAR
71 – 15 – TENJHO TENGE VOL 13 – DC
72 – 16 – LOVEHOLIC VOL 1 GN – DIG
74 – 17 – VAMPIRE KNIGHT VOL 2 TP – VIZ
75 – 18 – ROZEN MAIDEN VOL 4 GN (Of 7) – TKP
81 – 19 – HIKARU NO GO VOL 9 TP – VIZ
82 – 20 – BLACK CAT VOL 8 TP – VIZ
83 – 21 – FAKE FUR VOL 1 GN – DIG
84 – 22 – MILLENNIUM SNOW VOL 1 TP – VIZ
85 – 23 – RIN VOL 3 GN – DIG
87 – 24 – RG VEDA VOL 9 GN (Of 10) – TKP
88 – 25 – HANA KIMI VOL 17 GN – VIZ
89 – 26 – OLD BOY VOL 5 TP (MR) – DAR
90 – 27 – D GRAY MAN VOL 5 GN – VIZ
91 – 28 – SHAMAN KING VOL 12 TP – VIZ
92 – 29 – WALLFLOWER VOL 11 GN (MR) – RAN
93 – 30 – IS VOL 13 GN – VIZ
98 – 31 – SCHOOL RUMBLE VOL 5 GN (MR) – RAN
100 – 32 – YUBISAKI MILK TEA VOL 4 GN (Of 7) (MR) – TKP

The next big things

Brigid’s look at the latest chart-topping manga triggers some interesting discussion. MangaCast and Manga Recon’s Erin F. suggests that, while vampires certainly aren’t driving anyone away from Millennium Snow, it’s creator Bisco Hatori’s reputation for Ouran High School Host Club that’s doing more to feed Millennium’s success.

I’m always interested to see a new “name manga-ka” emerge. Clearly, several someones believe that Chika Shiomi will join the ranks of creators who might be able to move a title at least partly on reputation, what with Go! Comi, CMX and Viz adding her work to their rosters. Last year, You Higuri seemed to be the manga-ka everyone wanted to license.

Maybe it’s because series targeted at women tend to be shorter and there are consequently more available to license, but most of the name manga-ka I can think of are women: the CLAMP collective, Ai Yazawa, Yuu Watase, Fumi Yoshinaga, Moyoco Anno, among others.

Who are your no-question manga-ka, the ones whose work you’ll buy no matter the genre or subject matter?

March manga sales

Here are the top-selling manga in the Direct Market, pulled out of the top 100 graphic novels, via Newsarama.

1 (2) NARUTO VOL 13 (Viz)
2 (7) DEATH NOTE VOL 10 (Viz)
3 (10) WARCRAFT VOL 3 (Tokyopop)
4 (17) BERSERK VOL 16 (Dark Horse)
5 (50) BATTLE CLUB VOL 4 (Tokyopop)
6 (51) TRINITY BLOOD VOL 2 (Tokyopop)
7 (53) FULLMETAL ALCHEMIST VOL 12 (Viz)
8 (62) GUNSMITH CATS OMNIBUS VOL 1 (Dark Horse)
9 (68) CRYING FREEMAN VOL 5 (Dark Horse)
10 (69) ALCOHOL SHIRT & KISS VOL 1 (Digital Manga)
11 (71) DAY WHICH I BECAME BUTTERFLY (Digital Manga)
12 (73) SOLFEGE (Digital Manga)
13 (74) BLACK CAT VOL 7 (Viz)
14 (79) PRIEST VOL 16 (Tokyopop)
15 (86) INNOCENT BIRD VOL 1 (Tokyopop – Blu)
16 (88) IS VOL 12 (Viz)
17 (91) KASHIMASHI MANGA VOL 2 (Seven Seas)
18 (93) TSUKUYOMI MOON PHASE VOL 6 (Tokyopop)
19 (95) ROSE HIP ZERO VOL 2 (Tokyopop)
20 (96) READ OR DREAM VOL 3 (Viz)
21 (97) MABURAHO MANGA VOL 2 (ADV)
22 (100) KUROSAGI CORPSE DELIVERY SERVICE VOL 3 (Dark Horse)

Nothing tremendously surprising here, with the sprinking of perennial sellers up top, a healthy handful of boys’ love and yaoi, and a strong performance for Dark Horse, which always seems to earn solid numbers in comic shops. Most of the manga action is confined to the bottom half of the top 100, but three books cracked the top 10. That’s an unusually weak performance for Fullmetal Alchemist Vol. 12, but it did ship towards the end of the month.

Dark Horse had a terrific month overall, taking the top graphic novel spot with the hardcover of 300 and solid showings for books like Fafhrd and the Gray Mouser and Empowered. The first issue of Buffy the Vampire Slayer Season 8 cracked the top ten in floppies, which is quite an accomplishment for a publisher that isn’t Marvel or DC. And while coming in at the very bottom of the graphic novel list might not seem like a huge accomplishment, I’ll trumpet any traction gained by The Kurosagi Corpse Delivery Service.

From the in-box

The list of comics bestsellers for March in the current Publishers Weekly Comics Week shocks me by actually having something to say about one of the manga titles that made the top ten. Of course, it’s in reference to the 13th volume of Naruto (Viz – Shonen Jump), which is handy, because nobody’s really pondered that sales phenomenon yet. The other seven ranking manga titles, five of which have no anime or game tie-in to bolster sales, go without narrative. I’m too beset by the vapors to fill in the blanks myself.

300 (Dark Horse) showed up somewhere on the list, though an apparent coding problem keeps readers from knowing precisely where. It didn’t make the top 10, though. I’m not saying that it means anything, because 300 is currently ranked first in graphic novels and 39th in books overall at Amazon, and the first manga title to land is an as-yet-unpublished volume of Fruits Basket which doesn’t show up on graphic novels until 12th place and is at #1,067 in books overall. I’m just saying.

There’s also a nice, long interview with Alvin Lu, vice president of publishing at Viz. It’s a solid, informative piece about a company that doesn’t come under a lot of scrutiny, perhaps because they have such a consistent approach to publishing. They do their thing – licensed manga from Japan – without going out on too many limbs in the process. So it’s good to see a substantive discussion with Lu about what Viz tries to do and why. This quote pretty much sums it up:

“Although Viz has changed over the years, the focus hasn’t. Even when we were a much smaller company, the goal was always to bring manga to a mass audience as much as possible, replicating the readership in Japan with the one in America. I don’t know if that differentiates us from the other [manga publishers], but we have not wavered in our core mission. It’s made our business strategy straightforward. We want to bring to the U.S. a library of manga that is created for every walk of life.”

They still have a ways to go, what with the heavy focus on shônen and shôjo, but it’s nice to see that they have ambitions beyond that. It would make me happy if they accelerated up the timeline, but if they did, they probably wouldn’t be Viz.

Also, those preview pages from Christian Slade’s Korgi (Top Shelf) are absolutely breathtaking.

Steals, sales and solicitations

So the big story of the day is unquestionably the… what should I call it? … apparent difference of opinion between Central Park Media and Japanese boys’-love publisher Libre, uncovered by the watchful folks of MangaCast. MangaCast Master of Ceremonies Ed Chavez and Dirk Deppey are on the trail, and unless I miss my guess, Simon Jones will have interesting things to say on the subject sooner or later. (No pressure, though.) (Update: Ask and you shall receive, though as always, the blog is probably not safe for work.)

On a less controversial front, MangaBlog’s Brigid looks through the Diamond graphic novel bestsellers for February and pulls out the top ten manga placers. Further down the list, I’m delighted to see the second volume of The Kurosagi Corpse Delivery Service (Dark Horse) crack the top 100.

At Sporadic Sequential, John Jakala digs up an interview with the gifted, under-licensed Usamaru Furuya on the intersection of art, commerce and editorial influence.

Moving back into the present, it’s a pretty solid week at ComicList, including the third volume of Diamond bestseller Kurosagi. (I love typing that!) Also from Dark Horse is It Rhymes With Lust, one of the earliest graphic novels. Written by Arnold Drake and Leslie Waller and drawn by Matt Baker, the book was printed in a fairly recent issue of The Comics Journal, and fans of sexy pulp and noir would be doing themselves a favor in picking it up. If you’ve ever thrilled to Joan Crawford or Barbara Stanwyck stringing small-town suckers along for their own merciless gain, you’ll probably enjoy Rust’s amoral antics as well.

It seems like each week brings another volume of the works of Fumi Yoshinaga to the shelves, and this is all to the good. This time around, it’s Solfege from Juné. For those unfamiliar with Yoshinaga who might wonder what all the love is about, check out these overviews at Yaoi Suki and Guns, Guys and Yaoi.

Seven Seas was kind enough to send me a complimentary copy of the second volume of Kashimashi: Girl Meets Girl, though I would have bought it anyways, because this series is such a pleasant surprise – funny, thoughtful, romantic, and often surprising.

And if you’re wondering what next month’s best-selling manga title might be, Viz rolls out the 12th volume of Fullmetal Alchemist, which makes for one of those happy intersections of quality entertainment and commercial success.

Manga bestsellers

Once again, Publishers Weekly Comics Week hasn’t come up with anything to say about the manga entries on its monthly Comics Bestsellers list, and since I don’t have anything better to do…

1. Bleach, Volume 17. Tite Kubo. Viz Media, $7.99 ISBN 978-1421510415. The “Cartoon Network Effect” reasserts itself, placing this supernatural adventure series at the top of the list. Bleach was well into its run and had built a solid audience by the time its anime adaptation debuted on Cartoon Network’s Adult Swim programming block, but the extra exposure has given it an extra bump.

2. Kingdom Hearts: Chain of Memories, Volume 2. Shiro Amano. Tokyopop, $9.99 ISBN 978-1598166385. With tie-ins to both Disney characters and a popular video game franchise on its side, it’s not surprising to see Kingdom Hearts properties moving extremely well.

3. Absolute Boyfriend, vol. 3. Yuu Watase. Viz Media, $8.99 ISBN 978-1421510033. Watase has earned reader (and retailer) loyalty with hits like Ceres: Celestial Legend and Fushigi Yûgi. While she hasn’t scaled the sales heights of Natsuki (Fruits Basket) Takaya, Watase is right near the top of the list of commercially successful shôjo manga-ka.

4. Tsubasa, Volume 12. CLAMP. Del Rey, $10.95 ISBN 978-0345485328. Along the same lines, there’s generally little risk in licensing a CLAMP title, particularly when it’s a sequel to a perennially popular work like Cardcaptor Sakura.

6. Loveless, Volume 4. Yun Kouga. Tokyopop, $9.99 ISBN 978-1598162240. The highest-ranked boys’ love title for March is also one of the bestselling boys’ love titles period. While the branding a boys’-love or yaoi imprint generally results in strong comic-shop sales, Loveless has succeeded without any marker, both in comic shops and bookstores.

8. Buso Renkin!, Volume 4. Nobuhiro Watsuki. Viz Media, $7.99 ISBN 978-1421508405. The recent conclusion of Watsuki’s Rurouni Kenshin apparently hasn’t quelled appetites for Watsuki’s work.

9. Full Metal Alchemist, Volume 11. Hiromu Arakawa. Viz Media, $9.99 978-1421508382. The placement of this mega-hit manga initially seems surprisingly low until you realize that it ranked second among last month’s bestsellers. The sales powerhouse is cited as one of the chief agents in the demise of Monthly Shonen Jump, having driven sales of Square Enix’s rival anthology, and it promises to be an evergreen seller here.

January manga numbers

The January graphic novel sales figures are in at ICv2. Twenty-four manga titles made the top 100, with the highest (Death Note vol. 9) placing at #15.

1 (15) DEATH NOTE VOL 9 TP (VIZ)
2 (16) FULLMETAL ALCHEMIST VOL 11 TP (VIZ)
3 (25) TRIGUN MAXIMUM VOL 11 TP (DAR)
4 (27) BLADE O/T IMMORTAL SHORTCUT VOL 16 TP (MR) (DAR)
5 (31) TSUBASA VOL 12 GN (RAN)
6 (37) INU YASHA VOL 28 TP (VIZ)
7 (38) KARE KANO VOL 21 GN (Of 21) (TKP)
8 (44) BATTLE CLUB VOL 3 GN (Of 4) (MR) (TKP)
9 (49) AI YORI AOSHI VOL 15 GN (Of 17) (MR) (TKP)
10 (55) ONE PIECE VOL 13 TP (VIZ)
11 (67) GTO EARLY YEARS SHONAN JUNAI GUMI VOL 3 GN (Of 15) (MR) (TKP)
12 (69) OURAN HIGH SCHOOL HOST CLUB VOL 8 TP (VIZ)
13 (75) SAMURAI DEEPER KYO VOL 21 GN (Of 38) (MR) (TKP)
14 (76) SHAMAN WARRIOR VOL 1 TP (DAR)
15 (77) OUR KINGDOM VOL 5 GN (MR) (DIG)
16 (80) VAMPIRE KNIGHT VOL 1 TP (VIZ)
17 (85) TENJHO TENGE VOL 11 (DC)
18 (87) SHAMAN KING VOL 11 TP (VIZ)
19 (88) SEVEN GN (MR) (DIG)
20 (89) GORGEOUS CARAT VOL 4 GN (Of 4) (MR) (TKP)
21 (91) RIN VOL 2 GN (MR) (DIG)
22 (92) FLOWER O/LIFE VOL 1 GN (MR) (DIG)
23 (95) BLACK CAT VOL 6 TP (VIZ)
24 (99) WELCOME TO NHK VOL 2 GN (Of 5) (MR) (TKP)

Death Note actually managed to pass anime-fueled, BookScan chart-topper Fullmetal Alchemist (vol. 11), though both showed increases in orders. In November, Death Note vol. 8 scored 3,736 orders compared to January’s 3,958. Fullmetal’s November figure of 3,849 bumped up slightly to 3,915 in January.

Viz led in terms of the number of entries with eight, followed by Tokyopop with seven, one of which came from Blu. Digital Manga (or more specifically Juné) followed with four, Dark Horse had three, and Del Rey and CMX both had one.

A couple of interesting debuts made the list: Dark Horse’s Shaman Warrior, one of its new manhwa titles, took 14th place; Vampire Knight, a new Shojo Beat offering from Viz, came in at 16th. The eighth volume of Ouran High School Host Club was the leading Shojo Beat title at 12th place in its first placement on the chart.

The bottom of the top

At Newsarama, retailer Brian Hibbs has shared analysis of BookScan’s 2006 list of the 750 bestselling graphic novels. Hibbs notes that dollar sales for the category are up about 8.5% from 2005 estimates, and that manga publishers claimed 575 of the 750 slots. That’s about a 3% drop from last year’s manga estimate, but unit and dollar sales have both increased for the category.

There’s a significant change in methodology this year:

“This provided a very close approximation of what the year’s best sellers were, but there was always a chance that some books slipped through the cracks by not happening to sell enough copies that week to make the chart.

“This year, however, I have the actual year end chart.”

Since there’s only so much you can say about Naruto, I thought I’d look at the bottom 25 manga to see what could be gleaned.

  • CASE CLOSED V11 – 5/16/06
  • HIKARU NO GO V2 – 10/12/04
  • DRAGON BALL V5 2E – 3/??/03
  • MEGATOKYO V2 – 1/21/04
  • W JULIET V8 – 1/10/06
  • CERES CELESTIAL LEGEND V2 YUHI 2E – 2/4/04
  • SAIYUKI RELOAD V5 – 10/10/06
  • ALICE 19TH V3 CHAINED – 3/17/04
  • BEET THE VANDEL BUSTER V1 – 10/19/04
  • W JULIET V9 – 3/14/06
  • KAGETORA V1 – 3/28/06
  • ALL THAT PIKACHU ANIMANGA – 8/15/06
  • YU YU HAKUSHO V5 – 10/12/04
  • IMADOKI V3 – 10/10/04
  • KAMIKAZE KAITO JEANNE V3 – 4/26/06
  • DESCENDANTS OF DARKNESS V1 – 9/14/04
  • HANA KIMI V8 – 10/11/05
  • WOLF’S RAIN V2 – 2/1/05
  • YU YU HAKUSHO V4 — 6/16/04
  • HANA KIMI V3 – 1/11/05
  • DRAGON BALL Z V10 2E – 5/??/03
  • LA ESPERANCA V2 – 3/29/06
  • SENSUAL PHRASE V13 – 4/11/06
  • NAOKI URASAWA’S MONSTER V1 – 2/21/06
  • MAN’S BEST FRIEND INU MO ARUK – 6/??/06
  • Hm… not a whole lot, now that I look at them. There is a fair amount of evergreen material on the lower end of the scale. Less than half of the titles were actually published in 2006. Three were released in 2005, nine in 2004, and two in 2003.

    Here are some other points from the run-down that jumped out at me:

    “This year, the ‘worst selling’ book clears 4700 copies. In previous years there would be 200 or more items that didn’t have [year-to-date] sales in that amount.”

    That’s good to know, as it indicates overall growth in the category.

    “[I]t seems to me that manga, while still growing, is no longer doing so as ‘explosively’ as it once did. Nearly a 40% unit growth from ’03 to ’04, 22% from ’04 to ’05, and about 20% from ’05 to ’06. Factor in the differences in reporting methodologies, and it’s probably under 13% growth in 2006. Really, my supposition won’t be properly tested until next year’s figures, but I think we might be reaching a plateau for manga sales where the category becomes ‘mature’, and a more reasonable 5-8% growth a year is what’s to be expected.”

    Hibbs goes on to note that DC and Marvel both enjoyed massive growth in dollar sales and units moved. Both roughly doubled their numbers over 2005 estimates, though neither made tremendous gains in the number of titles placing on the list. (DC went from 42 to 59, and Marvel from 26 to 33.)

    “That’s it for ‘art comics’ – there’s no D&Q, there’s no FirstSecond (on that one I checked with a source, yup they’re all below the 4784 line; nope, not even American Born Chinese)”.

    That’s depressing. Both published some really superb books in 2006, and my anecdotal experience indicates that they each have pretty good bookstore distribution in addition to near-universal critical acclaim. Maybe some of this year’s books will show up on next year’s list.