Cleansing breath

I have to admit that I’m a little wearier than usual of comics publishers’ tendency to overstate their accomplishments and innovations to a degree that any actual novelty or merit gets crushed under the self-serving hype.

So I’m quite delighted with ICv2’s recent interviews with Mark Siegel, editorial of First Second. In spite of a year of genuinely noteworthy commercial and artistic achievements, Siegel comes off as level-headed and creative, appreciative of the successes First Second has enjoyed so far, and focused on what’s still to be done.

Spooky.

And it's really, really good

Sure, the actual origins of the 2 million figure are a bit vague, but it’s hard for me to muster much cynicism about Tokyopop’s announcement of the Fruits Basket milestone. ICv2 attributes the accomplishment to “the way in which it appeals to both male and female readers with a combination of humor and emotion in its saga of an orphaned high school girl who finds refuge with a very eccentric family.”

That’s fair enough. It has performed remarkably well in the direct market since its debut volume in 2004. (Also worth noting is the tendency for older volumes to crack the DM list more than once.) Before the ascendancy of Naruto, Fruits Basket was the “surprising no one” poster manga for its frequent appearances on the BookScan charts, and it still charges up those charts despite generally longer waits between new volumes than one finds with Viz’s usual suspects.

(This month should offer an entertaining variation on “Who’d win?” with new volumes of both Fruits Basket and Naruto dropping. My money’s on Naruto, not because I prefer it but because it’s got other factors that contribute to its momentum. And seriously, coming in second in sales to Naruto is hardly the worst thing that could happen to any graphic novel.)

Still, suggesting that boys come for the funny and girls like the tears may be a little simplistic. I think the book has amazing cumulative power and creative narrative approaches that make it compelling reading and extremely rewarding re-reading. Nobody drops hints and builds payoff like Natsuki Takaya. It may be a comedy-romance-drama, but Takaya structures it in a fashion similar to the cleverest and most conscientious of mystery writers. She never cheats, or at least she hasn’t yet.

The combination of elements also lends the book a level of narrative urgency – a need to know what happens next – that’s unusually high in comparison to much of the shôjo I read. In most cases, the driver to pick up the next volume is primarily a desire to spend more time with the appealing cast of characters. That’s certainly in place with Fruits Basket, but Takaya has also invested emotional nuance with genuine suspense. I find the mix to be addictive.

Miki Aihara’s Hot Gimmick (Viz) had something of the same crack-like quality, though its appeal was a lot more lurid. Aihara kept readers guessing as to what form her characters’ torment would take next, and I rarely found myself caring much about happy outcomes for Hatsumi and her ilk, because the choices all seemed to be among varying degrees of unhappy outcomes.

I think it’s the difference between pity and empathy. The struggling youth of Aihara’s book inspired the former, and Takaya’s move me towards the latter. Don’t get me wrong. I found Hot Gimmick gripping and marveled at Aihara’s ability to manipulate an audience with such skill, but five years from now, I can more easily picture myself sitting down with a stack of Fruits Basket for a good, nostalgic wallow.

Monday morning quarterbacking

Commentary on Kurt Hassler’s departure from Borders for Hachette Book Group’s new graphic novel imprint, Yen Press. ICv2 picks up the story, noting the varying reactions Hassler’s Borders stint inspired. Diamond Book Distributor’s Kuo-Yu Liang offers this perspective:

“People say he only supports manga, but actually he pushed everything from Marvel to Top Shelf to Bone. People complain he was a hardline gatekeeper and would only bring in books that would sell. Well, yeah, isn’t that the fiscal responsibility of a buyer for a $4 billion 1,000+ store chain?”

At The Beat, Heidi MacDonald, one of the advocates of the “hardline gatekeeper” characterization of Hassler, confirms the difference of opinion on what the impact of Hassler’s departure will be.

At MangaCast, Ed Chavez chimes in, taking a look at the evolution of manga offerings in bookstores during Hassler’s tenure and what his departure might mean for readers:

“Could this lead to the potential, long-awaited, second-phase of growth in book stores? Could we see a change for shelving according to age or genre? Will we finally see something done with light novel placement? Could we see a real push from bookstores for a better rating system? So many questions really. This could go either way too, because Hassler’s decisions were not always the most accommodating for pubs or readers.”

At Guns, Guys and Yaoi, Tina Anderson points to some interesting discussion at Kethylia’s LiveJournal, which features input from a Tokyopop editor:

“I don’t think anyone will be able to replicate the explosive early days of TP. VIZ has their own thing going now, and they’re frighteningly good at what they do, even if I don’t personally agree with some of it, but any new company that thinks it’s going to make it to being even 2nd in the industry is sorely mistaken. Sticking with a niche is the way to go in my mind. Hopefully the bookstores will continue to appreciate those niche readers, too. That’s my only fear.”

I think I share that fear. “Hardline gatekeeper” or no, my experience shopping at various book chains led me to conclude that whoever was responsible for Borders manga selection was collecting a wider and more interesting range of books than either Barnes & Noble or Books-A-Million. I’ve found books from a larger number of publishers at Borders than elsewhere, and I appreciate that. (For example, Borders is pretty much the only place I’ve ever found titles from Fanfare/Ponent Mon on the shelf.)

Updated to add: Dirk Deppey offers commentary and points to this entry from David Doub at Manga Punk. I’m particularly interested in Doub’s argument that more localized responsibility for graphic novel buying might result in some benefits for publishers and readers:

“Personally I don’t like how the buying pattern of entire chain is decided by one person. I feel that regional or local mangers would naturally have a better feel for what does or doesn’t sell well in their area. Also it would be easier to work with smaller publishers to make local Borders feel more special and unique because they would have product that no one else has.”

And there’s an excellent comment that suggests the best way to educate your local bookstore is to let them know what you want:

“Perhaps the way to get the stores to change is to encouraged readers to go to their local store and request them to order comics they dont carry. If enough people do that, the higher up’s may get the message to have a more diverse selection and not favor certain publishers?”

Updated again because Simon Jones makes so much sense:

“Of course, the seemingly opposing images of Hassler as a heroic champion for manga or the evil gatekeeper to the book market are not exclusive. In fact they’re probably one and the same; the line between iron-handed rigidness and disciplined decision-making is paper-thin, after all.”

Updated yet again: Tom Spurgeon looks more at where Hassler is going than where he’s been at The Comics Reporter:

“Anyway, the Yen Press line seems set up with the leeway to publish whatever’s popular, and one thing you can say about Hassler and Johnson is that within those parameters neither man seems to have ever displayed a bias against anything that will serve the bottom line. A clear editorial point of view or lack of one guarantees nothing in terms of the final result, but there’s a thin line between art and art product, and it’s becoming thinner in comics all the time.”

Blood test?

Is another example of the Cartoon Network Effect in the making? ICv2 announces that Cartoon Network has added Blood+ to its line-up, most likely during the Adult Swim programming block. ICv2 thinks the Blood: The Last Vampire franchise has legs:

“It has the kind of highly detailed backstory (stretching back to the early 19th Century) that fans love, and it has spawned three different manga series and two novels, which, if the anime proves popular, should find their way to the North American market.”

But does the Effect apply to prose? Dark Horse has Blood: The Last Vampire: Night of the Beasts, a novel by Mamoru Oshii, though I could swear I just saw it relisted in a Previews catalog. Viz has published one of the manga versions, though I can’t seem to find it in their on-line shop. It is in stock at Amazon and Barnes & Noble.

I can’t seem to find much information on the other two manga series. Anyone know if they’re different adaptations of the same story, or are they sequels or “set in the same universe” deals? Could there be another Train Man scenario coming, with different publishers vying for different Blood manga?

In other news, ADV has picked up the rights to the anime version of Chevalier D’Eon. The manga version will be released by Del Rey.

Twice in a lifetime?

ICv2 compares the size of the bumps enjoyed by Naruto and Bleach after their Cartoon Network debuts:

“Comparing the first four weeks of Bookscan sales after the first appearance of the Cartoon Network effect, sales of Bleach Vol. 1 were 52.4% of the numbers attained by the first volume of Naruto in 2005.”

The piece goes on to analyze some of the factors that may have led to the slighter performance for Bleach, including the fact that it has more than twice as many volumes in print as Naruto did when it started airing in September of 2005.

Though the article doesn’t mention it, the performance of Fullmetal Alchemist would seem to bear this out. The anime’s debut preceded the release of the manga in that case, so there was no catching up needed.

Another factor that isn’t considered in the Naruto-Bleach comparison is the fact that Naruto has a much better time slot. Airing at 9 p.m. on Saturdays surrounded by similar programs, supported by lots of commercials, has to give it some kind of advantage over a show that runs at midnight. And I’m pretty sure Cartoon Network doesn’t advertise Adult Swim programs during its daytime programming.

And while it’s probably nowhere near as significant, it can’t hurt that Naruto is serialized in Shonen Jump, making it cheaper to sample if someone isn’t certain they want to make the jump from anime to manga.

Still, the Bleach bump isn’t exactly insignificant, even if it isn’t astronomical. As ICv2 notes:

Naruto gives every appearance of being a once in a lifetime phenomenon, at least in terms of manga sales in the U.S. market, and its brilliance shouldn’t blind retailers to the promise of Bleach (or Death Note, another Viz Media property with immense potential).”

Good point about Death Note, which has popped up on the BookScan charts and doesn’t even have an anime version available in English. (Yet… the anime just debuted at the beginning of this month in Japan.)

Power mad

ICv2 has released its new manga power list, putting global mangaka/Borders graphic novel buyer Kurt Hassler at the top. In July, they offered a list of the 10 most powerful people in anime, and David Taylor wondered who would make a manga-centric list. The answer is, pretty much who you’d expect:

“1. Kurt Hassler, Graphic Novel Buyer, Borders Group
2. Hidemi Fukuhara, Chief Executive Officer, Viz Media
3. Stuart Levy, Founder, CEO, Chief Creative Officer Tokyopop
4. Dallas Middaugh, Associate Publisher of Manga, Del Rey
5. Jim Killen, Graphic Novel Buyer, Barnes & Noble
6. Mike Richardson, CEO & Publisher, Dark Horse
7. Mike Kiley, Publisher, Tokyopop
8. Yumi Hoashi, EIC & VP of Magazine Division, Viz Media
9. Hikaru Sasahara, CEO, Digital Manga Publishing
10. Masashi Kishimoto, Creator of Naruto”

Kishimoto is the only full-time creator to get a nod, but it makes sense, given Naruto’s top spot in the Top Ten Manga Properties and fair enough ranking on the anime list. The presence of big-two bookstore reps makes sense, as does the higher placement for Borders than Barnes and Noble. I can understand why other retailers get irritated with those Borders exclusives that some publishers pursue, but they certainly seem to help shift books.

I was initially surprised to see Digital Manga make the cut, but their Juné books are a powerful presence in comic shops, hovering high on the graphic novel bestseller lists every time they’re released. And in my entirely anecdotal experience, they’re reliably easy to find in chain bookstores, even more than offerings from Dark Horse. (If the DMP rep had ranked higher than Dark Horse’s on this LCS-focused list, MangaCast might well have fomented another manga revolution. I can already hear the cries of “Caaaaaaaaaaaarl!”)

I’m going to have to track down a copy of this, if only for the “Shojo Rising” article about the growing anime-for-girls market. This came up in yesterday’s PWCW piece on the Cartoon Network Effect, particularly in Thomas J. McLean’s discussion with Viz’s Liza Coppola:

“Graphic novel publishers may only be beginning to benefit from TV. Consider that there is not yet any animated version of shojo manga—the wildly popular subgenre that targets teenage girls. ‘We’d love to have a shojo network out there,’ Coppola says. ‘I think that’s the dream of a lot of publishers.’”

Understandably so. In the shôjo category, Absolute Boyfriend joined Fruits Basket on the Top Ten Manga list, and Loveless represented shônen-ai all by its cat-eared self. But as far as the anime properties go, plenty of the properties are equally appealing to male and female viewers, but nothing there falls conventionally into the shôjo category.

I find it hard to believe that Cartoon Network isn’t at least considering the possibility of introducing shôjo properties into its programming. I find it irritating as hell, but Totally Spies could probably anchor at least one other girl-centric program with the right cross-promotion, and as Brigid notes at MangaBlog:

“True, but what are the girls doing? Playing with their Barbies? My daughters watched CN too, when they were that age, and I’d love to see some shoujo anime on TV.”

Maybe I’m just hoping for something to break Naruto’s monotonous dominance of the sales charts. But seriously, didn’t shôjo-rific Sailor Moon start all of this anime-manga frenzy in the first place?

Updated to note: Brigid and Simon Jones have offered reaction to the list.

And again to note: So has Ed Chavez at MangaCast.

Via

I have to admit to some disappointment that Paul O’Brien didn’t review Civil War #4 in this week’s X-Axis. Nobody takes a controversial and/or dreadful Marvel comic out for a spin like O’Brien. He does neatly address the issue of continuity in this Usenet thread. And John Jakala fills the void with a look at potential pro-registration contingency plans still lurking in the shadows.

Moving on to the topic of superhero comics that aren’t sickening, ICv2 notes that Bleach (Viz – Shonen Jump) has been gently blessed with the Cartoon Network Effect. David Taylor at Love Manga and Brigid at MangaBlog both offer some analysis.

Here are even more manga reviews:

  • It will probably never climb too far in the BookScan charts (since it hasn’t already), but Dragon Head (Tokyopop) keeps getting love from the blogosphere. This time, Bill (Pop Culture Gadabout) Sherman praises the book over at Blogcritics.org. (Found via The Comics Reporter.)
  • At Comics Worth Reading, Johanna Draper Carlson looks at Day of Revolution (Digital Manga Publishing).
  • Updated to add: TangognaT looks at manga and graphic novels for younger readers at Chicken Spaghetti.
  • Updated again because: It’s Manga Monday over at Comics-and-More. Dave Ferraro takes a look at two titles from Viz’s Editor’s Choice line, Blue Spring and Flowers & Bees.

At The Beat, Heidi MacDonald sets up a comments area for SPX planning. At CWR, Johanna notes that the show is still looking for volunteers. I had a great time volunteering last year, and the show as a whole was a lot of fun. I won’t be able to make it to the show this year, though.

In this week’s Flipped, I chat with David Wise about Go! Comi’s first year on the eve of their next round of releases.

I had great luck doing some manga shopping up in Pittsburgh on Saturday, finding titles that just didn’t seem to make it over the mountains into West Virginia. The only mild irritation came from those stupid theft-deterrence tags that Borders insists on sticking into their inventory. I can appreciate the need to discourage shrinkage, but I live in fear of ripping out a word balloon with the sticky backs on those things.

Consumerism

Oh, Marvel. When I said I wished you’d take lessons from manga publishers, I didn’t mean for you to adopt nipple phobia. (Images at the link might not be work safe.)

ICv2 has some interesting manga-related content today. Yaoi Press is putting the YA in yaoi, launching a line for the 13-and-over crowd. (Honestly, DMP and Blu already publish a bunch of titles that would suit early teens, or at least what grown-ups think they can handle, but I think this is the first time anyone’s specifically tried to market a line towards them.) And Viz responds to questions about edits in a recent volume of Fullmetal Alchemist.

Comic Book Resources has posted sales figures in the Direct Market for August. Would I be spoiling the surprise if I told you that Naruto topped the manga chart? Update: David Taylor crunches the numbers over at Love Manga.

Lyle loves Yakitate!! Japan. Pass it on.

John Jakala has some issues with Dark Horse’s scheduling problems.

Speaking of Dark Horse, there’s still no sign of Kurosagi Corpse Delivery Serivce in this week’s comics, even though it was due out in August. While I’m sure Banya: The Explosive Delivery Man has its charms (and is Dark Horse’s first manhwa release), I will not be appeased by the fact that they did release a book with “delivery” in its title.

In happier new arrival news, Seven Seas delivers the first volume of Boogiepop Dual. Fanfare/Ponent Mon, while still leaving me wondering where my copy of The Building Opposite is, does offer Mariko Parade by Kan Takahama and Frédéric Boilet.

Update #2: The MangaCasters offer their picks of the week.