Yesterday’s manga ramblings sparked some interesting comments and questions, so I thought I would follow up with… well… more rambling.
Lyle from Crocodile Caucus reports:
“The Borders in Stonestown, SF has manga that has been worn out from browsing. For that reason, I could see them sealing up everything but the first volume and not be bothered.”
This seems like a good idea to me, if a retailer is determined to wrap their manga. It reminds me of the way many museum bookstores and similar shops shelve their coffee table volumes, leaving one unwrapped (and marked) as a browsing copy with the rest of the stock wrapped to spare them wear and tear. (I don’t think there’s quite the same level of concern about condition as it relates to a manga digest as it does to a $75 retrospective on John Singer Sargent, but it’s portable enough.) It seems like a good compromise, limiting but not eliminating a shopper’s ability to browse, preventing wear and tear, and still letting them get a sense of what they’re buying.
Tivome has another perspective on wear and tear:
“That’s why in Japan, all manga’s wrapped and the store owner has no qualm about
whacking you on the head with a stick if you break the plastic for a peek.”
That makes me wonder if browsing is less important to manga readers in Japan in part because they’ve already been able to sample titles relatively cheaply in anthologies. Digests are still largely the end product there, right? With serialization serving as the loss leader to drive digest sales? Maybe the anthologies already fill the role that in-store browsing serves here.
JennyN wonders:
“has the friend you mentioned awhile back tried out his idea of a readers’ corner in his store? If so, how’s it working?”
He has set up a space at the front of the shop where he puts out some reading copies of some lesser-known titles from smaller publishers, though he’s being cautious about it. That’s partly a function of time, because he’s had to spend a lot of time and resources expanding his graphic novel sections due to unexpectedly high demand. He’s upped his space for western graphic novels by about a third, and he’s almost doubled his shelf space for manga. He’s still committed to the idea and is dabbling in it, but other priorities have put it on the back burner.
JennyN also makes an excellent point that I meant to fold into the column (really!) if it hadn’t already been so bloody long:
“Dorian’s remark on postmodernbarney a while back that demand for a given manga will actually increase if scanlations have been previously available is also worth meditating.”
I completely agree, and I think scanlations are an entirely different kettle of fish than in-store browsing. I think they can be a very useful way of demonstrating potential demand in a web-friendly audience and indicating interest in publishers looking for their next successful property. It doesn’t seem like something a publisher would openly endorse, but it does seem like something they could use to see what’s on readers’ radar. (I could be wrong. I often am.)
And, stepping out of the comments section, David at Love Manga notes that many readers never even touch a manga before they buy it:
“It’s very hard to browse a book before buying when all your purchases are done online. (and I’m not talking about previews, I’m talking about physically flipping through a book in your hands.)”
So, sane people do buy manga sight unseen. Either that or David just likes to throw cold water on my hyperbole, either of which is cool.
Oh, and for those of you who thought I was exaggerating about my Yû Watase obsession, even Barnes & Noble knows about it and sent me a Watase update shortly after I published yesterday’s post. And yes, I am unnerved that computer tracking software knows me that well.
Lastly, a note for Shojo Beat: It is a cheap way to curry my favor by running an ad for Antique Bakery. It’s was successful, but that doesn’t minimize its cheapness.