The Manga Curmudgeon

Spending too much on comics, then talking too much about them

  • Home
  • About
  • One Piece MMF
  • Sexy Voice & Robo MMF
  • Comics links
  • Year 24 Group links
You are here: Home / Audience development / Audience development: Mail

Audience development: Mail

October 13, 2009 by David Welsh

I’m just not feeling the ComicList this week. When the big manga releases have been in print in English for years, I just can’t get all that excited. I’ve also got to say that the publisher’s utter lack of anything resembling even minimal marketing efforts bothers me. They seem to understand how competitive the market is for translated manga, but they’ve never sent out a press release, haven’t built even a rudimentary web site, and have given only a single interview barely a week before the release of their first round books.

Listen, I’m not saying I want more press releases in my inbox, but I am saying that even successful, high-profile publishers with good bookstore saturation work hard to spread the word about their products. It’s not encouraging to see the much-anticipated direct entry of a major Japanese publisher into the translated-manga market be conducted with a caution and reticence that seems to verge on agoraphobia.

So forget the new stuff. I’ll take the occasion and the fast-approaching Halloween to recommend a really entertaining but neglected horror comic:

mailcover1

You may know Housui Yamazaki as the illustrator of the very entertaining The Kurosagi Corpse Delivery Service, written by Eiji (MPD Psycho) Otsuka. Or you may not; it’s got a devoted following, but it’s never exactly set the sales charts on fire. That’s obviously a shame too, but today we’re talking about Yamazaki’s solo effort, the three-volume Mail.

If Kurosagi can be described as an older-skewing Scooby Doo with actual ghosts, Mail is more in the line of The Twilight Zone hosted by Richie Brockelman, also with ghosts.

mailv2p1

Master of ceremonies Reiji Akiba can see ghosts. (Exactly how that came to be is explained in an origin story in the third volume.) They’re definitely on the malevolent end of the spiritual spectrum, but not to worry. He’s got just the means of dealing with them.

mailv3p1

Yes, it’s exorcism at gunpoint. The majority of the three volumes are a collection of stand-alone stories, with generally innocent people running afoul of nasty ghosts and Akiba coming to their rescue. I’m not going to claim that it’s a wildly novel concept, but Yamazaki executes it very well. I could have read more volumes of the series, but I’m happy to revisit the three I have, especially at this time of year.

Yamazaki is a sharp and imaginative illustrator, and he really has a handle on episodic storytelling. He’s got a sly sense of humor and a knack for building suspense in a relatively small number of pages. If you’re looking for some stylish shivers in a series that doesn’t demand a big investment of time or dollars, Mail is an excellent choice.

There are a number of series that fall into the category of engaging, episodic horror. What are some of your favorites?

Filed Under: Audience development, ComicList, Dark Horse

Features

  • Fruits Basket MMF
  • Josei A to Z
  • License Requests
  • Seinen A to Z
  • Shôjo-Sunjeong A to Z
  • The Favorites Alphabet

Categories

Recent Posts

  • Hiatus
  • Upcoming 11/30/2011
  • Upcoming 11/23/2011
  • Undiscovered Ono
  • Re-flipped: not simple

Comics

  • 4thletter!
  • Comics Alliance
  • Comics Should Be Good
  • Comics Worth Reading
  • Comics-and-More
  • Comics212
  • comiXology
  • Fantastic Fangirls
  • Good Comics for Kids
  • I Love Rob Liefeld
  • Mighty God King
  • Neilalien
  • Panel Patter
  • Paul Gravett
  • Polite Dissent
  • Progressive Ruin
  • Read About Comics
  • Robot 6
  • The Comics Curmudgeon
  • The Comics Journal
  • The Comics Reporter
  • The Hub
  • The Secret of Wednesday's Haul
  • Warren Peace
  • Yet Another Comics Blog

Manga

  • A Case Suitable for Treatment
  • A Feminist Otaku
  • A Life in Panels
  • ABCBTom
  • About.Com on Manga
  • All About Manga
  • Comics Village
  • Experiments in Manga
  • Feh Yes Vintage Manga
  • Joy Kim
  • Kuriousity
  • Manga Out Loud
  • Manga Report
  • Manga Therapy
  • Manga Views
  • Manga Widget
  • Manga Worth Reading
  • Manga Xanadu
  • MangaBlog
  • Mecha Mecha Media
  • Ogiue Maniax
  • Okazu
  • Read All Manga
  • Reverse Thieves
  • Rocket Bomber
  • Same Hat!
  • Slightly Biased Manga
  • Soliloquy in Blue
  • The Manga Critic

Pop Culture

  • ArtsBeat
  • Monkey See
  • Postmodern Barney
  • Something Old, Nothing New

Publishers

  • AdHouse Books
  • Dark Horse Comics
  • Del Rey
  • Digital Manga
  • Drawn and Quarterly
  • Fanfare/Ponent Mon
  • Fantagraphics Books
  • First Second
  • Kodansha Comics USA
  • Last Gasp
  • NBM
  • Netcomics
  • Oni Press
  • SLG
  • Tokyopop
  • Top Shelf Productions
  • Vertical
  • Viz Media
  • Yen Press

Archives

Copyright © 2026 · Genesis Framework · WordPress · Log in