I love this story:
“801-chan, pronounced ‘Yaoi-chan,’ is the mascot for the Misonobashi 801 shopping district, not far from Kyoto’s World Heritage Kamigamojinja shrine. And true to its roots, the character was inspired by Kyoto-grown vegetables.
“But what really made the mascot an unexpected smash with young otaku geeks is the accident of its name. ‘Yaoi,’ which was chosen by locals as a pun on the shopping center’s name, is also a slang term for a cult genre of manga comics on homosexual themes.”
Of course, the shopping district isn’t the only enterprise to find the 801-chan mascot appropriate for their ends. I smell a crossover!