No one really likes to feel like they’re being scolded. If people aren’t eating as well as they should and are devoting too much time to sedentary activities (watching television, for example), they probably aren’t going to plop down on the sofa in front of the Food Network for a reminder, are they?
Healthier cooking doesn’t have an illustrious history in food television. I think executives feel a certain responsibility to provide programming that promotes it, but it’s hard to find the right balance of educational and entertaining, without sending the associated message that network darling Paula Deen is trying to kill you every time she empties a jar of mayo to make a salad.
Past attempts have fallen into some readily identifiable categories. I remember some PBS cooking shows that fell very much into the scolding category, with hosts who pretended they were speaking to a like-minded audience while sending coded disapproval to the people who were actually watching them simply because the show came on after Julia and Jacques and they were too lazy to change the channel.
Then there was a brief wave of shows on the Food Network featuring fad chefs. Low Carb and Loving It tried to capitalize on the Atkins wave without success, coming just as the Atkins backlash was gathering momentum. Calorie Commando had the production values and vibe of an infomercial and focused too much on the mathematics of nutrition; if people aren’t interested in fresh vegetables and exercise, you certainly won’t sway them by adding a lesson in caloric algebra to the equation.
So what about Ellie Krieger, host of Healthy Appetite? Does this registered dietitian avoid the pitfalls that seem endemic to the category? And does it matter?
Pros:
Cons:
Summary:
Free of diet-fad gimmickry and schoolmarm severity, Krieger seems to have found the best approach yet to presenting healthy cooking on television – combine nutritionally packed ingredients in flavorful ways and portion them out reasonably. But she’s book-ended by chefs who are unfettered by anything resembling nutritional conscience who can provide the escapism factor that’s an essential ingredient of this kind of programming. I hope she succeeds, because she’s miles better than any of her predecessors, but I remain unconvinced that she can stake out territory on a landscape slathered with room-temperature butter.
