Queenie Chan follows up on some issues and clarifies others raised in her excellent LJ post of the other day. She raises some additional excellent points about consumer psychology and makes an argument about the kind of audience e-providers should be targeting:
“The holy grail of e-marketing is not capturing the money of the obsessed fans. It’s capturing the money of the vaguely interested people, in the hope that for a little money, they’ll find something that can convert them into paying fans. Because in the Internet age, if that ‘cheap alternative’ isn’t available to people, they’ll just download it for free.”
On the subject of products I probably wouldn’t even read for free, wow, Civil War #4 sounds just awful. And apparently Mark Millar strikes another blow against character diversity with a Nordic-clone death machine as his instrument. Yikes! (Spoilers abound at all of these links, obviously.)
If only I were in San Francisco, I could cleanse the mental palate by stopping by tonight’s signing at A Different Light, featuring Justin Hall, Andy Hartzell and Steve MacIsaac. Of the three, I’ve only read Hall’s work (he was at SPX last year), but I liked his comics a lot. And I’ll just have to catch up with the other two, won’t I?
