Marvel has hired a new Director of Marketing, John Dokes. I’m hoping his first task wasn’t to sign off on the press release announcing his arrival.
The possessive form you’re looking for is its, not it’s. If I were a more generous person, I’d buy you a copy of Garner’s Modern American Usage. I’m not, so you’re (not your) on your (not you’re) own.
If Dokes can only do one thing in his new position, I hope it will be to scrap the horrible style Marvel uses to write solicitations. I know they’re just selling comics, but those blurbs make my head hurt. They read like watered-down versions of Wizard’s Picks, and, while the exclusion of ejaculate references is appreciated, they’re still awful.
(Edited because hubris is a terrible, terrible thing. Thanks for the correction, kjánari!)