Heidi MacDonald has offered a lengthy wrap-up piece on the New York Comic-Con at The Beat, offering a comprehensive personal look at the experience and addressing a number of issues that have come up. For example:
“Just for the record, what you’re about to read is an honest as I can make it, given professional discretion over inside information that I am privy to. Both arms of Reed give me free reign here, and don’t pay me a penny to write the Beat. As I wrote elsewhere, I leave it to the intelligent reader to decide for themselves if I am dissembling or not.”
And that, I think, is the crux of the question. What MacDonald does or doesn’t write at The Beat is entirely up to her, and I don’t think the sincerity of her views in that venue is in question. It’s a blog that’s always trafficked at least partly in commentary delivered in MacDonald’s unique voice, and it would be ridiculous to suggest that she should restrict herself, regardless of what her professional affiliations might be. At The Beat, she’s disclosed potential conflicts of interest in her work for Publishers Weekly (the fact that Reed owns both Publishers Weekly and the New York Comic-Con, which PW would be covering, and that MacDonald was a paid consultant for NYCC), which is all to the good.
The question of conflict of interest is very different when it comes to what’s written for Publishers Weekly Comics Week. PWCW is not a blog. It purports to be a legitimate news outlet, which means it should be held to higher journalistic standards, and sincerity isn’t equivalent to impartiality. Admirable as it is of MacDonald to inform Beat readers of her professional affiliations to allow them to detect or discount any potential filters, it’s equally unfortunate that PWCW never mentioned MacDonald’s consultancy to its readers. (It did disclose Reed’s ownership of both PW and NYCC.) PWCW is not The Beat, and their respective audiences should be treated separately.
It matters more, in my opinion, that any potential conflicts be revealed at the former than the latter. And they weren’t. (MacDonald suggested in comments at Comics Worth Reading that PWCW’s disclosure of its own relationship with Reed somehow superseded the necessity of identifying MacDonald’s other connections to the company. I disagree. They’re independent, separate conflicts, and PWCW owed it to readers to disclose both whenever relevant.)
Here are some excerpts from a section of the Society of Professional Journalists’ Code of Ethics:
Act Independently
Journalists should be free of obligation to any interest other than the
public’s right to know.Journalists should:
- Avoid conflicts of interest, real or perceived.
- Remain free of associations and activities that may compromise integrity or
damage credibility.- Disclose unavoidable conflicts.
- Deny favored treatment to advertisers and special interests and resist their
pressure to influence news coverage.
And, just as a closing note, I think it’s hilariously depressing that Guy LeCharles Gonzalez urges nay-sayers to shut it in one post while dismissing others as cheerleaders in another. Way to raise the tone.